In a speech last year, Stephen Green, chairman of U.K. bank HSBC, said: “There has been a tendency to compartmentalize so-called corporate social responsibility activities as an adjunct to the mainstream business activities.” Mr. Green believes in replacing corporate social responsibility with a new focus on “corporate sustainability,” which, rather than being an add-on to a business. “is about the raison d’être of the company itself.”
Many of the senior executives at Davos this year talked about the social responsibilities of business as opposed to their fundamental business responsibilities. Speaking during a session at the World Economic Forum, Eric Schmidt, chief executive of Google, said he sees no difference between the two. Google is into innovation, he said, and “innovation is fundamentally about how the world can become a better place.”
Philip Kiracofe · Adventure Capitalist 
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