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Virtual Staging Sparks Sales of Vacant Homes « The Lipman Group Sotheby\’s International Realty

Three years ago, I co-founded Visentio with two partners.  A bit ahead of its time, but glad to see the market validation.  We still have all the IP if anyone is looking for a ‘just add water’ company to launch 😉

Realtors already use the Web to showcase their listings online, where buyers peruse them before hitting the home tours. Now comes virtual staging.
Here’s how it works: A real estate agent e-mails photos of a vacant home to a stager, who digitally adds tables, chairs, lamps, art work and other items to make the space look more inviting. The agent uses the enhanced photos for his Web site, the Multiple Listing Service, flyers and other advertising.

Virtual staging is gaining ground in today’s distressed economy and real estate market. Many for-sale homes are vacant because they’re in foreclosure or because the owners have had to move before being able to sell them.

Meanwhile, falling prices mean less or no profit for sellers, who might not be inclined to spend money on traditional staging. Realtors earn less, too, because their income is derived from the sales price.

read more:  Virtual Staging Sparks Sales of Vacant Homes « The Lipman Group Sotheby\’s International Realty.

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DailyGood: How Innovation Happens

BYU study looks at how innovation happens

Leaders » Successful people ask questions, challenge status quo
Ever wonder how Michael Dell came up with the idea to create his own computer company? Or how Pierre Omidyar dreamed up the online marketplace eBay? Or how Jeff Bezos came up with the bold moves needed to develop Amazon.com into one of America’s most successful companies?
After more than six years of research, Brigham Young University professor Jeff Dyer is convinced that these visionary business leaders and others didn’t start out completely hard-wired for creativity and innovation.
“I always thought creativity was genetic — that some people have it, some people don’t, and there’s not much you can do to get better at it,” Dyer said.
But Dyer thinks differently now. The key qualities that separate great leaders from not-so-great ones can be developed, he and his colleagues contend in “The Innovator’s DNA.”

see full article


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