Corking FailureA Wine called Failure?

In April 2009, my first barrel of wine was bottled, yielding 25 cases of Syrah from the Mendocino region of northern California.   Both inspired by, and a tribute to The Failure Club, this wine perfectly demonstrates what one can produce when you embrace the allure of failure.

From harvest through  pressing, fermentation, aging, and blending, the unrivaled wine experts at CrushPad Wine (www.crushpadwine.com) provide the facilities and support to blend custom wines, regardless of your prior experience.  Although a total novice at the outset, they helped me produce a splendid Syrah.

Prodcing close to 300 distinct wines each year, the master winemakers at Crushpad are unequaled in their experience

Producing close to 300 distinct wines each year, the master winemakers at Crushpad are unequaled in their experience

Naturally, one of the most critical aspects of the entire process is the design of the label, and friends and family contributed throughout the drafting process.  Special acknowledgments go to Jeannie Sprecher, who is especially talented at getting creative juices flowing, and Bill Weiss, a close friend and professional designer who was instrumental in taking the concept through the final print-ready artwork.

This is the final label design, with the text for the romance copy included below:final_full_comp

Final Romance Copy
“Failure and success are inextricably bound in such an elemental manner that neither can exist without the other. Like air, failure fuels the fire of life.  Yet all too often, the fear of failure prevents us from taking risks that provide life-defining experiences.

Thomas Edison famously experienced thousands of ‘failures’ while inventing the light bulb. Yet he celebrated each one as an exhilarating step on his journey of exploration.  When you can see the allure in failure, you will discover your real flair and will find that rules are a frail lie.  Beyond fear is the courage to explore new realms and expand your horizens.

Like The Failure Club it inspired, this life-affirming approach defies expectation and challenges conventional wisdom.  I invite you to savor this wine, and all that it embodies.”

Learn more about the journey of “Failure” at Crushpad through their Crushnet website.

Anna was Failure's surrogate mother in SF

Anna was Failure's surrogate aunt in SF

Boxing up the first bottles off the line

Boxing up the first bottles off the line


"beyond the fear of failure is the courage to explore new realms and expand your horizens - know no fear"

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