With a unique background combining internet and technology expertise with first-hand experience as a successful real estate industry executive and broker, I was regularly consulted by the media for insights and commentary. Below are links to several stories and interviews on topics ranging from technology to marketing to sales trends.

New York Business TV interview on technology and real estate industry trends

Direct Magazine Article on AdTracker, a technology product we developed in-house

House Money: Coldwell Banker’s ROI System Offers Channel Analysis

AdTracker application

House Money: Coldwell Banker’s ROI System Offers Channel Analysis

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RISMMedia
CBHK Hires Chief Technologist to Streamline Operations

Coldwell Banker Hunt Kennedy (CBHK) named Philip Kiracofe the company’s Chief Technologist. Kiracofe will be responsible for the vision and implementation of all CBHK’s internal systems and public-facing Web sites. His primary goal is to implement technological solutions that will automate routine agent tasks that today consume the majority of their time, thus freeing them to spend quality time on personal interactions with new and existing clientele.

“We are looking to enhance every phase of a deals’ lifecycle, from prospecting, to closing, to ongoing customer relationship management,” said Kiracofe. “We are taking a holistic look at the entire real estate business. CBHK will maximize efficiency by streamlining every aspect of our business through combining existing Web services, off-the-shelf technologies, and proprietary in-house solutions.

Front page of NYTimes Real Estate Section thrilled the sellers and resulted in solid contract near original asking price

Century 21 NY Metro UWS Apartment Walkthrough

Why is this man so confident?

Because he is represented by Kelly Kreth. The grand dame of real estate PR is now representing the Manhattan branch of NAR and Kelly Kreth Communications has released the following Press Release:

“Manhattan Association of REALTORS(r) (MANAR) Announes appointment of Philip Kiracofe as President.” New Board sets bold 2009 Initiatives for Manhattan Association of REALTORS(r).

New York City, February 3, 2009 – The Manhattan Association of REALTORS(r) has announced the election of the 2009 Board of Directors and Officers. Philip Kiracofe will serve as President of the Association. Kiracofe has been a member of MANAR since 2006, and has served on the Board of Directors for both the Manhattan MLS and The Manhattan Association of REALTORS(r).

“There are 1.2 Million REALTORS(r) nationwide so to be elected President of the REALTOR association here in Manhattanis both a tremendous honor and a humbling responsibility. Our industry is facing unprecedented challenges and this is a unique opportunity to look at radical, innovative ways for brokers, buyers, sellers, and all related parties to work together.” says Kiracofe. Kiracofe continues ” We are incredibly fortunate to have a Board of Directors of some of the most dedicated, motivated, and accomplished leaders in the industry, all volunteering their time and diverse talents to guide us to the next tier

Brokers Weekly – Manhattan Association of REALTORS(r) Elects Kiracofe as President

The Manhattan Association of REALTORS(r) has announced the election of the 2009 Board of Directors and Officers. Philip Kiracofe will serve as President of the Association.

Philip Kiracofe has been member of MANAR since 2006, and has served on the Board of Directors for both the Manhattan MLS and The Manhattan Association of REALTORS(r)

The Real Deal – Tishman, Trump log on to MySpace

For Philip Kent Kiracofe, an executive vice president at Century 21 NY Metro, a real estate video posted on YouTube paid off handsomely. Kiracofe recieved an all-cash offer on a $1.5 million Upper West Side fully-furnished two-bedroom he marketed with YouTube.

“The distribution mediums are exciting,” Kiracofe said. “It’s easy to share, and users are as likely to forward a link to a listing as they are to a video of a penguin falling off an iceberg.”

For his 211 West 71st Street listing, Kiracofe interviewed the seller about the designer innovations, including accent lighting in the kitchen and 11 LCD panels installed around the apartment”.

The Real Deal – Renderings for apartments that already exist

“We try to be on the young hip side,: Kiracofe said. “It’s a great thing to exploit while it’s still a novel and new concept.” “Renderings and virtual staging are related,” Philip Kent Kiracofe, executive vice president of sales and marketing at Century 21 NY Metro, said in an e-mail interview. “The first step is to create a rendered version of an apartment or room before the virtual staging can take place. The rendering is generally a blank slate, like walking into an empty condo. Virtual staging is the art form whereby a desginer can create a beautiful layout, one or many, using the blankrendering.”

The same is true for buildings where the facades remain intact but the space inside is being renovated or is an empty shell.

The Real Deal – Flipping buyers the bird

March transaction volume is 40 to 60 percent down from last year, estimated Philip Kent Kiracofe, president of the Manhattan Associaton of Realtors, adding that properties over $2 million are the slowest moving.

Marilyn Harra Kaye, the president of MLBKaye International Realty, estimated that sale prices have fallen 30 percent compared to this time last year. Meanwhile, the inventory of available homes for sale increased 36.4 percent from the same month last year, to 10,835 in February, accouring to the latest data available from Jonathan Miller, president of real estate appraisal firm Miller Samuel.

One factor that may lead to some improvement is the recently enacted stimulus package, though it’s unclear how much New York City will benefit.

“There is plenty of speculation of just how much the stimulus efforts will directly impact Manhattan market, but the brokers are happy for all the helt,” said Kiracofe

The Seattle Times – Opinion on Craigslist

“When you’re out there, it’s your time to think. It’s time to be away from your blackberry,” Kiracofe said. “It was magnificent to be out of contact – to be turned off from the world.” To read the full article, pick up the Mar 25 issue of Brokers Weekly. As a business proposition, craigslist is a bit undernourished. Only 18 people work for the company, including Newmark, whose business card identifies him as “customer service rep & founder

Newmark confirm estimates that Craiglist makes $7 million to $10million a year in revenue – by charging for job listing in New York, San Fransico and Los Angeles – but won’t say if Fortune was right in reporting last year that he’s paid about $200,000 a year.

In New York, Craigslist has cought on as a way to rent apartments, but its very success has brought problems. To upgrade the quality of the listings, he’s plannning to start charging for apartment-for-rent postings – but only in New York, where brokers have unique sway in rentals.

Apartment Broker Philip Kiracofe, at Prudential Douglas Elliman, says Craigslist has a “tremendous buzz factor” and generates lots of response. “What Craigslist satisfies is the ability to post information very quickly and in a nonregulated fashion,” he says, pointin out that there’s a downside to that – for example, some brokers try to hide their fees from prospective renters.

Manhattan Association of REALTORS(r) Conquers Kilimanjaro

Philip Kiracofe, chief technologist for Coldwell Banker Hunt Kennedy, is a bit of a technophile,staying on top of the latest Web 2.0 trends, social networking and Twittering. But when he’s climbing, all phones are off and he’s invisible to the Western World. The chaotic life of residential Manhattan brokerage, merely a distant memory, rests miles below and continents away. It’s just him – and the peak.

“When you’re out there, it’s your time to think. It’s time to be away from your blackberry,” Kiracofe said. “It was magnificent to be out of contact – to be turned off from the world.” To read the full article, pick up the Mar 25 issue of Brokers Weekly.

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