Archive for February, 2010



Bright Green: The Next Decade’s Top Sustainability Trends @travelcology

By Warren Karlenzig

What trends are likely the next ten years? One thing for sure, 2010 through 2019 will be one day looked at as 1) the turning point for addressing climate change by using effective urban management strategies, or it will be remembered as 2) the time when we collectively fumbled the Big Blue Ball.

see the list at  Worldchanging: Bright Green: The Next Decade’s Top Sustainability Trends.

Inspiring Video of Ricochet – a Surf-ice Dog

Having raised a service dog myself, I can deeply relate to the desire for the dog one is raising to *become* a service dog.  Not all dogs are natural at it, and many are released from their programs.  Here is a great example of a trainer who found a better solution

Service Surf Dog Ricochet

Ricochet was a puppy prodigy. From the moment she was born, she was training to become a service dog for a person with a disability. As she grew, it was clear her talents were undeniable; but her free, youthful spirit could not be contained – Ricochet would give in to her instincts to run playfully and chase birds and small animals. A definite no-no for a service dog. Rather than push harder to make Ricochet something she was not or give up on her entirely, her trainer had the heart and vision to see that Ricochet’s special talents and energy could be used to help in other ways. Turns out Ricochet’s unique gift is surfing! Watch the story of how Ricochet became a SURFice dog helping charitable foundations and people with disabilities.

Paw-abunga!

See the video on KarmaTube!

Company benefit by rewarding volunteering! Check out Give A Day, Get A Disney Day

Providing opportunities and encouraging employees to volunteer,  integrating sustainable and ethical practices into your products supply chain, and running cause promotions and cause marketing campaigns are all great ways of “Cause Integrating” your company. But why put all the effort into doing good when your customers can do it for you?

Enter into the the equation Disney’s brilliant new CSR initiative called Give A Day, Get A Disney Day. Simply put, if you can go out and get your hands dirty volunteering with a local nonprofit organization, Disney wants to reward you with a FREE ticket to Disney World or Disneyland Resort. Awesome? We think so. According to Disney,

We want to inspire one million people to volunteer a day of service to a participating organization in their communities. So we’re celebrating these volunteers’ good works by giving each of them a 1-day, 1-theme park ticket to the Disneyland® Resort or Walt Disney World® Resort, free. There’s no better time to make a dream come true for others and let us make a few come true for you.

Why is this so interesting? Here’s how everybody wins:

via Give A Day, Get A Disney Day | 3BL Media

#Haiti Volunteer Opportunity thru @HODRops Hands On Disaster Response

Today we are announcing Project Leogane, Haiti 2010. This extraordinary disaster has had a devastating impact on the entire fabric of Haiti, and we are anxious to help.

The country has suffered over 110,000 lives lost; in Leogane, where we will focus our efforts, an estimated 90% of the buildings were destroyed. This will be a serious project, cooperating with other local and international NGOs, to help the community of Leogane recover from this massive event.

read more and apply at Hands On Disaster Response.

GreenXchange

The GreenXchange is an innovative revolutionary partnership that brings together companies, people and ideas to create sustainable change that affects us all.

Transformational change happens when individuals are willing to share ideas, work together, and seek solutions that create more efficient, more profitable and more meaningful business opportunities/models

See more at GreenXchange

The world’s 100 most sustainable companies

2010 Global 100 List.

Corporate ‘Sustainability’ replacing CSR – WSJ.com

In a speech last year, Stephen Green, chairman of U.K. bank HSBC, said: “There has been a tendency to compartmentalize so-called corporate social responsibility activities as an adjunct to the mainstream business activities.” Mr. Green believes in replacing corporate social responsibility with a new focus on “corporate sustainability,” which, rather than being an add-on to a business. “is about the raison d’être of the company itself.

Many of the senior executives at Davos this year talked about the social responsibilities of business as opposed to their fundamental business responsibilities. Speaking during a session at the World Economic Forum, Eric Schmidt, chief executive of Google, said he sees no difference between the two. Google is into innovation, he said, and “innovation is fundamentally about how the world can become a better place.”

Companies Reconsider Social Responsibility – WSJ.com.

Panel Suggests 100 Ways to Green NYC buildings

A panel of experts convened by the mayor and City Council issued more than 100 recommendations Monday on how to make New York City’s building codes more environmentally sound by imposing energy-saving requirements on construction and renovation work.

more: http://mobile.nytimes.com/article?a=544932&f=25

5 Social Media Tips for Better Corporate Social Responsibility

Thanks to a social media culture that reveres transparency and demands accountability, companies today are seen through the critical lens of the Triple Bottom Line: People, planet and profit. Corporate Social Responsibility (CSR) states that businesses should act as stewards of society, the environment, and the economy. The social media spotlight brings accolades and new business for companies that give back, while brands behaving badly are pilloried in online communities like Twitter and Facebook, followed by the mainstream press.

via 5 Social Media Tips for Better Corporate Social Responsibility.

DailyGood: 70 Words of Wisdom for 2010

What better way for business thinkers to celebrate the holiday season than with the gift of great ideas? As the year 2009 — as difficult, divisive, worrisome, and hopeful a year since, well, 2008 — draws to a close, my friend Seth Godin, the innovator, writer, and blogger extraordinaire, has persuaded 70 other innovators, writers, and bloggers to participate in a project he calls What Matters Now.

The idea is simple: Each of us suggests one word — literally one word — that all of us should think about in 2010, and then takes one page to explain why and how that word matters.

via DailyGood: 70 Words of Wisdom for 2010.


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