Historic rivalry encourages “greening” competition between Coca-Cola and PepsiCo.
Coca-Cola and PepsiCo have recently announced achievements and initiatives toward combating climate change. Now that a large number of consumers are more likely to purchase environmentally friendly products, companies are battling for the top spots on everyone’s eco-friendly lists. Both Coca-Cola and PepsiCo are trying to one-up each other in this “Anything you can do, I can do greener” bout of environmentalism. However, the methods that these major companies have chosen to “green” themselves with are very different.
CSR: Coke vs. Pepsi: A Battle to be Green – greenwork Magazine.
